To Do Well For Online Bathroom Supplier, Only Need From 3 Aspects

For consumers, the most direct display of bathroom products will allow consumers to understand the product is worthy of trust, coupled with its own brand effect, consumers are willing to buy. In essence, the electricity supplier to allow consumers to buy sanitary products first, the brand must have a certain influence, if the brand itself too much negative news, and reputation in the market is not good, it is very difficult for consumers to purchase the brand products will be decided; second, the quality of products on the basic shape, function etc. to guarantee, at least not to let consumers feel about the product description is false; third, give consumers a discount, can take a free trial, better customer service service to allow consumers to better buy dispel concerns. I believe that as long as the enterprise itself can start from these three aspects, then the bathroom is not difficult to do electricity supplier.

Supervision of electricity supplier products to promote quality improvement

In the "Internet plus" put forward, the power of big data and huge network propagation effects can let the enterprises "covet", enterprises want to enhance their own products through the Internet, the influence of product sales, so fake advertising, exaggerated product features such as product event after another, coupled with the particularity of ceramic sanitary ware the product itself has caused consumers to sell electricity back. In order to save consumers for the bad impression of the electricity supplier sanitary quality control problems, electric products, this year eleven, the national quality inspection administration did not idle. It is understood that the morning of 11, AQSIQ organized in Beijing, the 'double' quality supervision departments in action online display activities in. In this event, the quality risk monitoring center of the national quality inspection administration and the General Administration of quality inspection in Hangzhou electronic commerce products (Hangzhou) of the video line, Hangzhou Municipal Quality Supervision Bureau Director Shao Xinhua to report the operation of the national e-commerce product quality supervision service platform, quality risk monitoring center quality inspection administration of electronic commerce products (Hangzhou) the video shows the whole process of "mysterious buyers" buy online, forensics, and inspection results will be announced to the public after the job is completed.

With the development of electronic business platform will become a key part of an after sales network. Therefore, the importance of network sales, enhance their brand influence the use of the Internet resources, will inject new strength can not be estimated for the development of enterprise brand! But the enterprises still need to pay attention to is that the Internet and store the difference is that the Internet is unreal, in the space of man and man of illusory trust is difficult to establish or that it is difficult to simple way to establish, in a short period of time in this regard, enterprise business department should be in the product description and product display (video) and more efforts and provide proper customer service service for the consumer, let consumers from the heart feel at ease, so that product sales will increase, the influence of the brand will also be enhanced!

High cost of traditional channels

Data analysis shows that the bathroom products from the factory to the end of the hands of consumers, it is necessary to increase the number of times, but the factory, distributors, stores, in fact, limited profit. This is a very strange phenomenon, what is the reason?.

Simply from the point of view of the cost of production of sanitary ware is not expensive, but the high cost of rent and other costs, so the price deviates from the value itself. Traditional bathroom shops need to rely on geographical location to attract traffic, to open in crowded places, but these places are expensive. For example, Beijing supermarkets bathroom, rental ratio above 40%; the cost of logistics distribution is generally 15% to 20%, as well as artificial, advertising and other costs, not raise prices without profits, traditional supermarkets selling bathroom, retail price is often 4 to 5 times the price.

Disadvantages of hypermarket sales model has been highlighted: bathroom supermarket under the traditional business model of a real estate to earn money on the one hand, the need to earn money to retail, finally reflected in the bathroom in the price, but the profit and the total cost was digested in the Internet era, it is difficult to be accepted.

Bathroom electricity supplier model allows the industry to reproduce

Bathroom and some other online sales category is different, the mainstream consumer groups need to purchase the product experience. Bathroom is generally more expensive, but also durable goods, so the shopping process is rational, guests need to repeatedly select and experience, in order to make a purchase decision. The bathroom material, feel, smell, etc. are not reflected in the picture. The simple online sales can not provide a perfect after-sales service. Clothing, books and other goods, to the hands of customers, the transaction process is basically over. But the bathroom also needs to install, repair, orders are only part of the sale completed.

The key to solving these problems is the essence of regression bathroom sales, allowing guests to see and feel, smell that can truly experience the experience store customer service service in a single decision-making process and plays an important role in the customer, the two part is the most important in the bathroom of the sales process.

Some analysts pointed out that the overall O2O mode of operation, will achieve "win-win" effect. For local businesses, O2O mode requires the consumer site payment, the payment information will become the sanitary ware businesses understand the consumer shopping channel of information, facilitate business to consumer purchase data collection, in order to achieve precision marketing purposes, to better maintain and expand customer.