Abandon The Sense Of Competition, Sanitary Enterprises Need To Meet The Demand Of Consumer

Today's market economy, competition is everywhere: the competition for resources, the market share of the competition, the competition for business information, the competition for the channel, the competition for investors, competition for talent, etc.. Based on this, some people equate market economy with competitive economy.

Sense of competition is out of the source

Speaking of competition, everyone has their own insights, the famous argument, "modern competition is in the minds of consumers on the" highest competitive intelligence is not war "and" indisputable victory "of" quick fish "and so on.

Known as the father of competitive strategy, Michael Porter put forward the "three competition strategy" and the specific implementation of the "Five Forces Model" has been in business management circles all over the world look up to as the standard. A lot of enterprises after learning consciously benefit, often hanging in the mouth of showing off, to show their own has quite high competitive intelligence.

However, suddenly found in numerous case studies of the success and failure of enterprises, and those beyond peer and the success of the enterprise, not because of competition and proudly to the world; and those who failed enterprises, but a considerable part of the competition itself did not die, but from their own "competition consciousness" that is to say, they lost out, not because of the competition, but they always forget from "sense of competition". The latter accelerated and even directly led to their deaths.

This seems to be contradictory to the "born in the mind", which is advocated by people, because "the sense of competition" is one of the mainstream consciousness of the enterprise which is caused by the "sense of crisis".

Modern enterprises are facing customers, is not a submissive and docile animal, tied to a tree stump or in a cage, waiting for you and competitors after winning competition, go again.

But they are all extremely intelligent, according to the value of their own needs, on you and your so-called "competitors", to see who can meet their own better, then the directional throw "hydrangea". If you do not meet the demand, "off", rather than directly decisive.

So, you said that you and who in the competition?.

The competition between enterprises lies in the customer value demand

If you have to use the word "competition", then just use it: you are competing with the growing customer value needs".

Today, the bathroom business facing customers (consumers), wealth, education, consumer experience, consumer attitudes are on a new level, the value of their needs and meet the demand of the way has also undergone a fundamental change. We are facing the market, they choose you in what you want, you are not in their choice.

And a lot of sanitary enterprises still remain in the traditional sense of competition, not to control customer value need to create or innovate, gold to enhance their value, still put energy is focused on the competition, how can not?

Reflect the traditional "sense of competition" is a "selfish" selfish idea, this is today's business background and misfits concept, it is easy for us to forget what I should do, so lost, so do not go onto the wrong road.

Finally, sanitary enterprises who wish to learn the Jobs business school, to abandon the "selfish" selfishness, standing in the perspective of customer value demand, with the "altruistic" spirit of continuous product launch. Facts have proved that Jobs's "competitive" means is successful, but also smart.